Especially for Athletes (โ€œE4Aโ€) is a movement designed to inspire athletes, and those with whom they associate, to maximize their athletic potential and to use their talents and social influence to assist and lift others. E4A is seeking to build a culture of athletes focused on changing lives through better use of the attention and influence that accompanies their position.โ€จโ€จ

E4A provides education, training, and motivational tools to inspire athletes to focus on doing more, and becoming more than just a great athlete. Schools, teams, youth organizations, and individual athletes are encouraged to become E4A certified and join the growing group of athletes of all ages and skill levels, including college and professional athletes, in committing to the E4A promise and wearing proudly their Eyes Up-Do the Work wristband.

“The Sportlight” Book

What is the โ€œSportlightโ€ and how can athletes be the leaders in the effort to create a safer, more enriching and productive experience for fellow classmates, teammates and their communities? The book The Sportlight, from Especially for Athletes, addresses this topic and many others that will change the way we look at sports and some of itโ€™s most important life lessons. A must read for all athletes, parentz of an athletes, and coaches.

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Especially for Athletes Podcast

Especially for Athletes Podcast

Welcome to the Especially for Athletes podcast for parents, coaches, and athletes.
โ€œThe Sportlightโ€ is the time in an athleteโ€™s life when they have increased ability to affect the culture around them and the increased opportunity to learn lifeโ€™s lessons through sports.

On this podcast, we discuss principles and topics that aim to help parents, coaches, and athletes capitalize on the athleteโ€™s precious time in the โ€œThe Sportlightโ€.

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From the E4A Blog

Sam Merrill on Confidence, Work, and Being a Great Teammate

Sam Merrill on Resilience, Work Ethic, and Selfless Leadership When you think of NBA player [...]

โ€œItโ€™s Not Luckโ€”Itโ€™s Principlesโ€Lessons from Coach Kelvin Sampsonโ€™s Postgame Interview

After Houstonโ€™s dramatic win over Duke in the national semifinal, Head Coach Kelvin Sampson gave a [...]

Legend vs. Legacy: A Lesson from Jerry Sloan

โ€œYou can either seek to be a legend or leave a legacy.โ€ย This profound insight from [...]

The Power of Perseverance: The 12th Man Brotherhood

Alex Zettlerโ€™s story is one of quiet resilience and unwavering commitment. Over six years at [...]

The Power of Resilience in Embracing Your Role on a Team

Drew Brees recently shared a powerful message at our annual golf tournament about the importance [...]

Athletes Shine the “Sportlight” on Children in the Philippines

This past Christmas season, the athletes of Especially for Athletes once again demonstrated the power of using [...]

Compete Without Contempt: How Student Sections Can Elevate the Game Without Crossing the Line

In sports, passion fuels the energy in every arena, stadium, and gym. Student sections bring [...]

Win the Hour: Why Consistency Beats Motivation

In a world obsessed with quick fixes and instant results, we often hear people say, [...]

ADVOCATES

Drew Breeze

โ€œSo many young people are under so much pressure now days, especially athletes. I find that sports is such a great way for people to really learn the valuable lessons about being on a team. โ€ฆE4A such a great program.โ€

DREW BREES / Former NFL Quarterback, Super Bowl Champion
Ty Detmer

โ€œIโ€™ve been that person in the Sportlight. People think you’re cool because you can throw a football, itโ€™s about more than that. Itโ€™s about being a good person, and being there for other who may need some helpโ€

TY DETMER / 14 YEAR NFL PRO AND HEISMAN 1990 HEISMAN TROPHY WINNER
Danny Ainge

โ€œThe first thing is, that you have to find love for what you do. Not just love in the games or competition, but love in the work to become great. Find that passion and you won’t ever have to worry about it. Hopefully [youth] can find a passion for a sport they love, and I’m grateful for all especially for athletes are doing”

Danny Ainge / Utah Jazz CEO / Former NBA Player

Especially for Athletes Principles

WIN THE HOUR

Athletes learn to better manage time and approach their days in a way that they can more effectively accomplish goals each day. We call this Winning Each Hour and Putting First Things First.

RESILIENCY

Athletes are taught about Resiliency, Competing the right way, and the dangers of misusing the attention they receive as athletes.

Compete Without Contempt

Athletes are encouraged to healthy competition while respecting and valuing the abilities and worth of others.

SEEKย TO BLESS, NOT IMPRESS

Athletes learn how to be appreciative, sincere in their desires and using sports as a tool to bless the lives of others by giving back, and how to expand the team feel within their community.

PRESS

Utah Valley High School Football Rewind: Football players and coaches showcase supportive mentality

The Daily Herald recently posted an article discussing Utahโ€™s high school football playoffs, players and coaches that embody values promoted by Especially for Athletes (E4A). Spanish Forkโ€™s coach Dustin Smith, [...]

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KSL Sports Story: Danny Ainge, Drew Brees, Greg Maddux, and Governor Herbert Support E4A at Black Desert Golf Event

In todayโ€™s world, athletes are often placed under immense pressure to excel on the field, court, or track, but itโ€™s just as important to nurture their ability to lead and [...]

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E4A VIDEO

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